While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _____ (allowing customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _____ (allowing customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _____ (allowing customers to purchase at the site), Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.



A.

transactional conflict


B.

horizontal integration


C.

horizontal conflict


D.

disintermediation



Answer: D


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