Marketing MCQ
Marketing
When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:
When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:
When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:
A.
line item pricing.
B.
product-line pricing.
C.
price lining.
D.
customary pricing.
Answer: B
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