When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:

When a manager sets prices for all items in a multiple products line to cover the total cost and to produce a profit for the complete line - not necessarily for each item, it is called:



A.

line item pricing.


B.

product-line pricing.


C.

price lining.


D.

customary pricing.



Answer: B


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