When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is determining the _______ for the market.

When Nokia considered entering the African smartphone market, one of the fastest growing regions in the world for smartphone adoption, it calculated the total cellphone and smartphone sales already occurring in this region to use in its analysis. Nokia is determining the _______ for the market.



A.

top-down forecast


B.

market potential


C.

growth potential


D.

sales forecast



Answer: B


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