When you consider purchasing a basic hamburger at a fast food restaurant, the marketing material likely used by the restaurant is one that focuses on ____________ positioning.

When you consider purchasing a basic hamburger at a fast food restaurant, the marketing material likely used by the restaurant is one that focuses on ____________ positioning.

When you consider purchasing a basic hamburger at a fast food restaurant, the marketing material likely used by the restaurant is one that focuses on ____________ positioning.



A.

head-to-head


B.

psychological


C.

segmentation


D.

cross tabulated



Answer: A


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