Which of the following are examples of using secondary data?
A hotel chain purchasing syndicated panel data to identify demographic trends.
A soft drink company running neuromarketing studies to gauge the effectiveness of its advertising.
A real estate agent using questionnaires to assess customer satisfaction.
A travel company using the last five years of its sales invoices to determine package deals.
A software company using U.S. Census data to create customer profiles.
Answer: a hotel chain purchasing syndicated panel data to identify demographic trends, a travel company using the last five years of its sales invoices to determine package deals, a software company using U.S. Census data to create customer profiles
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Marketing
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