Which of the following are true of portfolio analysis?
Management evaluates the firm's various products and businesses.
Management develops the marketing mix for each SBU.
Firms typically perform it at the SBU or product line level of the firm.
Management allocates its resources to products based on growth opportunities.
Answer: management evaluates the firm's various products and businesses, firms typically perform it at the SBU or product line level of the firm, management allocates its resources to products based on growth opportunities