Which of the following best defines a push promotional strategy?
a. It uses social media and content marketing to invite customers to buy products.
b. Manufacturers may use aggressive personal selling to convince a wholesaler to carry and sell their merchandise.
c. It stimulates consumer demand to obtain product distribution.
d. It focuses its promotional efforts on end consumers or opinion leaders.
Answer: b. Manufacturers may use aggressive personal selling to convince a wholesaler to carry and sell their merchandise.