Which of the following is a difference between agents and wholesalers?
a. Agents are channels that sell directly to consumers as their primary function, whereas wholesalers provide contact efficiency for consumers.
b. Agents do not take title to goods and services they market but do facilitate exchanges of ownership between sellers and buyers, whereas wholesalers take title to the goods they sell.
c. Agents generally have a large input into the terms of the sale, whereas wholesalers dramatically alter the form of a good and sell it directly to the consumer.
d. Agents facilitate the movement of products and services from the manufacturer to producers, whereas wholesalers facilitate the sales of products downstream by representing the interests of retailers.
Answer: b. Agents do not take title to goods and services they market but do facilitate exchanges of ownership between sellers and buyers, whereas wholesalers take title to the goods they sell.
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