Which of the following is the most important factor in successful new-product introduction?
a.
The product should not be developed using crowdsourcing.
b.
The features of the new product should be similar to its substitutes in the market.
c.
The new product should deliver a meaningful and perceivable benefit to a sizable number of people.
d.
The new product should be priced lower than other products in the same category.
Answer: c.
The new product should deliver a meaningful and perceivable benefit to a sizable number of people.