Which of the following is particularly important for the success of the integrated marketing communications effort of a national sports uniform company?
A) It should emphasize television ads over those in print and on the radio.
B) It should focus on messages that appeal to consumers over 60.
C) Its messages should highlight the objectives of the channel wholesaler.
D) It should emphasize communication to male athletes as a top priority.
E) It should convey a consistent message about the company's products.
Answer: E