Which of the following is true of retail channel omnification?
a.
It creates separate distribution systems for different distribution channels.
b.
It involves treating each distribution channel as an entirely different business.
c.
It combines different distribution channels into a single, unified system for saving costs.
d.
It makes each distribution channel accountable for its own dedicated inventory.
Answer: c.
It combines different distribution channels into a single, unified system for saving costs.