Which of the following is an advantage of retail channel omnification?
a.
It benefits retailers as customers must enter their stores in order to claim their purchases.
b.
It allows customers to order products online and pick their orders from stores.
c.
It benefits customers as they can shop from the comfort of their homes.
d.
It enables retailers to offer competitive prices across their various outlets.
Answer: d.
It enables retailers to offer competitive prices across their various outlets.