Which of the following statements is true of opinion leaders?

Which of the following statements is true of opinion leaders?


a.

​They have the longest adoption time and the lowest socioeconomic status.

b.

​They most likely belong to the late majority category of adopters.

c.

​They are distinguished by demographics.

d.

​They speed up the diffusion process through word-of-mouth communication.



Answer: d.

​They speed up the diffusion process through word-of-mouth communication.


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