Which of the following statements is true of a specialty product?
a.
It is marketed using selective, status-conscious advertising to maintain its exclusive image.
b.
It is widely distributed in a geographic area in order to sell sufficient quantities.
c.
It is unknown to a potential buyer or a known product that the buyer does not actively seek.
d.
It is easily substituted with products that have the same features.
Answer: a.
It is marketed using selective, status-conscious advertising to maintain its exclusive image.