Which of the following statements would be most likely to be made by a manager with a status-quo pricing objective?
A. "A price of $10.00 will penetrate the market."
B. "A price of $10.00 will not start a price war with our competitors."
C. "A price of $10.00 should maximize profits."
D. "A price of $10.00 will provide a 30% return on investment."
E. "A price of $10.00 should result in a 9% increase in sales."
Answer: B. "A price of $10.00 will not start a price war with our competitors."