Which of the products listed below would be the best candidate for full-scale market testing?

Which of the products listed below would be the best candidate for full-scale market testing?



A.

totally free checking account from The Royal Bank of Canada


B.

household (not individualized) frequent flyer program from Air Canada


C.

mid-priced luxury sedan made in America by Mazda


D.

new iced coffee beverage from Snapple



Answer: D


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