White Sands Heavy Equipment Co. produces industrial equipment that it sells through its national sales force. Its sales reps often must negotiate with customers to match the low prices of foreign competitors. Apparently, the firm has

White Sands Heavy Equipment Co. produces industrial equipment that it sells through its national sales force. Its sales reps often must negotiate with customers to match the low prices of foreign competitors. Apparently, the firm has


A. an "F.O.B.-Seller's Factory" price policy.

B. been violating the Robinson-Patman act.

C. a skimming price policy.

D. a status quo pricing objective.

E. a flexible-price policy.



Answer: E. a flexible-price policy.


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