Marketing MCQ
Marketing
With virtually no marketing support, Sanford continues to sell its Liquid Paper correction fluid for use in typewriters, even in the era of word-processing equipment. This is an example of _______ during the decline stage of the product life cycle.
With virtually no marketing support, Sanford continues to sell its Liquid Paper correction fluid for use in typewriters, even in the era of word-processing equipment. This is an example of _______ during the decline stage of the product life cycle.
With virtually no marketing support, Sanford continues to sell its Liquid Paper correction fluid for use in typewriters, even in the era of word-processing equipment. This is an example of _______ during the decline stage of the product life cycle.
A.
skimming
B.
harvesting
C.
profiting
D.
deletion
Answer: B
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