Marketing MCQ
Marketing
When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called _____ is selected, advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.
When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called _____ is selected, advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.
When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called _____ is selected, advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.
A.
decline maintenance
B.
harvesting
C.
divestment
D.
maturity re-development
Answer: B
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