According to the continuum of environmental sensitivity, which of the following products would be LEAST risky to introduce in a foreign market?

According to the continuum of environmental sensitivity, which of the following products would be LEAST risky to introduce in a foreign market?



a) Local food delicacies

b) An industrial welding machine

c) Lemon-scented dishwashing soap

d) Clothing tied to unique cultural practices

e) papaya juice



Answer: b) An industrial welding machine


Learn More :

Principles of Marketing

Learn More Multiple Choice Question :