To assess their progress against competitors, the maker of computer tablets tracked their portion of the total sales of computer tablets in the United States over the past six months as compared to all other computer tablets sold in the United States in the same time period. this is best described as
a) Market share
b) Retention rate
c) Predictive analysis
d) Artificial Intelligence
e) Competitor analysis
Answer: a) Market share
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Principles of Marketing
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