Actualizers, Achievers, Strugglers, Strivers are all found in
a. Maslow's hierarchy
b. The needs section of the lexicon
c. The family life cycle
d. Social class
e. VALS
Answer: e. vals
Marketing MCQ
a. Maslow's hierarchy
b. The needs section of the lexicon
c. The family life cycle
d. Social class
e. VALS
Answer: e. vals