By sending post purchase letters and giving guarantees on products, marketing managers can help reduce _____.

By sending post purchase letters and giving guarantees on products, marketing managers can help reduce _____.

By sending post purchase letters and giving guarantees on products, marketing managers can help reduce _____.



a.

​internal stimuli

b.

​cognitive dissonance

c.

selective exposure

d.

​want-got gap



Answer: b.

​cognitive dissonance


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