In which of the following ways are consumers influenced by reference groups?
a.
Norms of reference groups do not constrain consumer behavior.
b.
Consumers are influenced only by the reference groups to which they belong.
c.
Consumers use the same criteria as their reference groups to make their own consumer decisions.
d.
Consumers are prohibited from dissociating themselves from reference groups.
Answer: c.
Consumers use the same criteria as their reference groups to make their own consumer decisions.
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Marketing
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