Geyser Falls Water Park charges less for weekday admission than it does for weekend attendance. It also has a lower ticket price for patrons who arrive at 4 P.M. Because it is focusing on coordinating supply and demand by varying prices, it is using a(n) _____ pricing objective for service firms.

Geyser Falls Water Park charges less for weekday admission than it does for weekend attendance. It also has a lower ticket price for patrons who arrive at 4 P.M. Because it is focusing on coordinating supply and demand by varying prices, it is using a(n) _____ pricing objective for service firms.

Geyser Falls Water Park charges less for weekday admission than it does for weekend attendance. It also has a lower ticket price for patrons who arrive at 4 P.M. Because it is focusing on coordinating supply and demand by varying prices, it is using a(n) _____ pricing objective for service firms.



a. revenue-oriented

b. operations-oriented

c. image-focused

d. patronage-oriented

e. equity-oriented



Answer: B


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