In a buying center, gatekeepers are the people who:
a.
have the formal power to approve a brand.
b.
negotiate a purchase.
c.
initiate the buying process.
d.
regulate the flow of information.
Answer: d.
regulate the flow of information.
a.
have the formal power to approve a brand.
b.
negotiate a purchase.
c.
initiate the buying process.
d.
regulate the flow of information.
Answer: d.
regulate the flow of information.