In a buying center, the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.

In a buying center, the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.



a.

​purchaser

b.

​gatekeeper

c.

​initiator

d.

​decider



Answer: d.

​decider


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