In a buying center, the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.
a.
purchaser
b.
gatekeeper
c.
initiator
d.
decider
Answer: d.
decider
Marketing MCQ
Marketing
In a buying center, the person who has the formal or informal power to choose or approve the selection of a supplier or brand is known as the _____.