In the context of a buying process, which of the following statements is true of satisficers
a.
They contact new and unfamiliar suppliers when they need to purchase a product
b.
They contact familiar suppliers and place orders with the first one that fulfills their requirements
c.
They select the best supplier who satisfies their product and delivery requirements
d.
They study numerous proposals carefully before selecting one.
Answer: b.
They contact familiar suppliers and place orders with the first one that fulfills their requirements
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Marketing
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