Mass-marketing efforts are used by marketers because
a.
the importance of rewarding individual consumers for their loyalty has declined in the recent years
b.
the time consumers spend on making purchase decisions has increased in recent times
c.
of the need to create brand awareness or to remind consumers of a product
d.
consumers have their own unique sets of needs and wants
Answer: c.
of the need to create brand awareness or to remind consumers of a product