In the context of the ever-changing marketplace, which of the following statements is true of marketing research?
a.
It excludes the external environment that affects sales
b.
It results in inaccurate forecast as the market place keeps changing.
c.
It overlooks the role of word of mouth advertising in the promotion process
d.
It helps managers to take advantage of opportunities in the market.
Answer: d.
It helps managers to take advantage of opportunities in the market.
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