In the context of gender segmentation, which of the following statements is true of women?
a. They are rarely part of all-male markets, such as
financial markets.
b. They tend to research investments in-depth more
than men do.
c. They are an inexperienced purchasing group, unlike
men.
d. They tend to accumulate money for the sake of
accumulation.
Answer: b. They tend to research investments in-depth more than men do.