In the context of Internet usage by marketing researchers, which of the following statements is true of web survey systems?

In the context of Internet usage by marketing researchers, which of the following statements is true of web survey systems?



a. They are managed by people who agree to

participate in online market research surveys.

b. They allow respondents to view things such as a

concept statement.

c. They consist of a database of respondents via a

screening questionnaire on their websites.

d. They consist of a data delivery program designed

for use by nonprogrammers



Answer: d. They consist of a data delivery program designed for use by nonprogrammers


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