In developing a marketing strategy, the most important thing for a retailer to consider is
a) How much people are willing to pay for the products that the retailer stocks
b) Which products are in the highest demand in their area
c) How to lay out their store or stores to be most convenient for shoppers
d) The best way to promote their business to their target market
e) Why the members of their target market buy where they do
Answer: e) Why the members of their target market buy where they do
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Principles of Marketing
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