Which of the following statements is NOT likely to be true of a fast food restaurant franchise?
a) Retail franchise holders are not responsible for carrying out a marketing strategy
b) Each franchise holder benefits from the reputation established by the main franchisor
c) The holders of the individual franchises pay fees to the franchisor
d) Each franchise holder is required by its contract to strictly adhere to a set of franchise rules
e) The franchisor receives sales commissions from individual franchise holders
Answer: A) Retail franchise holders are not responsible for carrying out a marketing strategy
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Principles of Marketing
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