Marketing MCQ
Marketing Chapter 14
_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs.
_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs.
_____ is the effort to capture media attention—for example, through articles or editorials in publications or through human-interest stories on radio or television programs.
a. Crisis management
b. Publicity
c. Audience selection
d. Flexibility
Answer: b. Publicity
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