_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group.​

_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group.​


a.

​Total quality management (TQM)

b.

​Profit maximization

c.

​Customer relationship management (CRM)

d.

​Organizational optimization



Answer: c.

​Customer relationship management (CRM)


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