Lowes would like to create a do-it-yourself blog that would feature articles, new products, and instructional videos. Videos would include easy projects, such as refinishing cabinets and replacing faucets, and more difficult projects, such as building and installing a closet organization system. Lowes has just decided they would like to reach women with the new blog. These women are likely stay-at-home mothers that watch HGTV and read home decorating blogs and have an interest in emulating projects they see on TV or even on social media sites like Pinterest. Lowes is likely at what stage of creating an effective social media plan?
a. Identifying the target audience
b. implementing and monitoring the strategy.
c. Defining strategies
d. Listening to customers
Answer: a. Identifying the target audience