Moderate​Which of the following statements is true of a product positioning strategy?

Moderate​Which of the following statements is true of a product positioning strategy?



a.

​The quality of competing offerings does not influence product positioning

b.

​The quality of competing offerings does not influence product positioning

c.

​It varies according to the geographic location of a market

d.

​It assumes that consumers do not compare products on the basis of their features



Answer: b.

​The quality of competing offerings does not influence product positioning


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