A firm that adopts an undifferentiated targeting strategy assumes that
a.
it can compete effectively with large firms
b.
A firm that adopts an undifferentiated targeting strategy assumes that
c.
concentration of all of the firm's resources in a single market will result in cannibalization
d.
individual customers have similar needs that can be met with a common marketing mix.
Answer: d.
individual customers have similar needs that can be met with a common marketing mix.
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