Muscular Trends Inc., a fitness equipment manufacturing company, does not meet the targeted sales turnover for the financial year. Roger, the marketing manager of Muscular Trends Inc., decides to conduct marketing research to investigate the reason for the decrease in sales. In this scenario, through market research, Roger will most likely
a. be able to exclude the external environmental
factors that affect and influence consumer behavior.
b. understand simple relationships of marketing
variables, but not the detailed and complicated
ones.
c. ensure that secondary data do not influence his
future marketing decisions.
d. identify what has gone wrong in the previous sales
strategies.
Answer: d. identify what has gone wrong in the previous sales strategies.