In the context of probability samples, a _____ sample is arranged in such a way that every element of the population has an equal chance of being selected as part of the sample.
a. convenience
b. judgment
c. random
d. quota
Answer: c. random
Marketing MCQ
Marketing Chapter 18
In the context of probability samples, a _____ sample is arranged in such a way that every element of the population has an equal chance of being selected as part of the sample.