Procter & Gamble makes at least six different shampoos. This illustrates
a. market item depth.
b. product mix depth.
c. product line depth.
d. product mix width.
e. product line width
Answer: C. Product line depth
a. market item depth.
b. product mix depth.
c. product line depth.
d. product mix width.
e. product line width
Answer: C. Product line depth