Real Homes, a multinational American home furnishing company, operates stores in various cities across the world. It bypasses wholesalers and buys goods in large quantities directly from manufacturers. According to this scenario, which of the following distribution channels does Real Homes use?

Real Homes, a multinational American home furnishing company, operates stores in various cities across the world. It bypasses wholesalers and buys goods in large quantities directly from manufacturers. According to this scenario, which of the following distribution channels does Real Homes use?



a. An agent channel

b. A wholesaler channel

c. A direct channel

d. A retailer channel



Answer: d.


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