Refer to Apple iPhone. When Apple introduced the iPhone at a high price, it was probably using a _____ strategy to maximize profits.
a. price bracketing
b. penetration pricing
c. price lining
d. price-fixing
e. price skimming
Answer: E
Marketing MCQ
Marketing
Refer to Apple iPhone. When Apple introduced the iPhone at a high price, it was probably using a _____ strategy to maximize profits.