Sales promotion activities
a) All of these alternatives about sales promotion activities are correct
b) Always involve direct face-to-face communication between sellers and potential customers
c) Usually involve a long period of implementation
d) Are usually focused on long-term results
e) Try to stimulate interest, trial, or purchase by final customers or others in the channel
Answer: e) Try to stimulate interest, trial, or purchase by final customers or others in the channel
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