Which of the following is the best example of a pulling promotion used to sell a laundry product?
a) The manufacturer of the laundry product gives samples directly to consumers to encourage them to purchase the product at their local retail stores
b) The wholesaler of the laundry product provides a retailer with one free case of the product for each two cases the retailer purchases
c) The wholesaler for the laundry product provides sales aids to retailers to help promote the product to customers
d) The manufacturer of the laundry product provides incentives to encourage wholesalers to emphasize the product to retail channel members
e) The wholesaler for the laundry product obtains a contract from the manufacturer to distribute the product in uncovered territories
Answer: a) The manufacturer of the laundry product gives samples directly to consumers to encourage them to purchase the product at their local retail stores
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