Sarto Corp. follows the six stages involved in creating an effective social media plan to advertise the business solutions offered by the company. After launching the campaign, the marketing team at Sarto Corp. goes back to the first stage of the process. Which of the following is the most likely reason for going back to this stage?
A. To examine trends and best practices in the industry
B. To ensure that the campaign is fluid
C. To interpret how customers are perceiving the campaign
D. To select the social media tools for the campaign
Answer: C