Marketing MCQ Principles of Marketing Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting _____ research.

Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting _____ research.

Principles of Marketing

Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting _____ research.

a) Fixed response

b) Tertiary

c) Quantitative

d) Qualitative

e) Secondary

Answer: d) Qualitative

Marketing MCQ

Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting _____ research.

Shonda is using open-ended questions to interview people from her company's target market in order to find out, in-depth, about their feelings about a new product. Shonda is conducting _____ research.

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