Stone Restaurant, a newly opened restaurant, was unable to attract a lot of customers. Since the owner of the restaurant had to pay the loan amount that he had taken to start the restaurant, he decided to implement a strategy that would help him attract more customers. He offered about 20 percent discount on all the dishes on the menu on weekends. This strategy, he thought, would help him earn enough to be able to make the loan payment. In this case, the owner's pricing objective can be classified as:​

Stone Restaurant, a newly opened restaurant, was unable to attract a lot of customers. Since the owner of the restaurant had to pay the loan amount that he had taken to start the restaurant, he decided to implement a strategy that would help him attract more customers. He offered about 20 percent discount on all the dishes on the menu on weekends. This strategy, he thought, would help him earn enough to be able to make the loan payment. In this case, the owner's pricing objective can be classified as:​

Stone Restaurant, a newly opened restaurant, was unable to attract a lot of customers. Since the owner of the restaurant had to pay the loan amount that he had taken to start the restaurant, he decided to implement a strategy that would help him attract more customers. He offered about 20 percent discount on all the dishes on the menu on weekends. This strategy, he thought, would help him earn enough to be able to make the loan payment. In this case, the owner's pricing objective can be classified as:​



Answer: sales maximization.


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