The managers at Click-to-Door, a giant e-commerce Web site, closely monitor its rival online retailers to analyze the prices at which they offer certain goods and how the consumers respond to the changes in prices. They use the results of this analysis to constantly change the priceson their Web site to maximize sales as well as profits. In this case, which of the following models of pricing does Click-to-Door follow?​

The managers at Click-to-Door, a giant e-commerce Web site, closely monitor its rival online retailers to analyze the prices at which they offer certain goods and how the consumers respond to the changes in prices. They use the results of this analysis to constantly change the priceson their Web site to maximize sales as well as profits. In this case, which of the following models of pricing does Click-to-Door follow?​

The managers at Click-to-Door, a giant e-commerce Web site, closely monitor its rival online retailers to analyze the prices at which they offer certain goods and how the consumers respond to the changes in prices. They use the results of this analysis to constantly change the priceson their Web site to maximize sales as well as profits. In this case, which of the following models of pricing does Click-to-Door follow?​



A. Comparative pricing

B. Dynamic pricing

C. Capacitive pricing

D. Dependent pricing



Answer: B. Dynamic pricing


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